11/2014 – 08/2025                                                               Dubai, United Arab Emirates

LOTUS FZE is one of the leading organizations in the Gulf region, representing Schneider Electric Middle East. LOTUS supplies a full range of low-current systems, HVAC controls, building management systems, home automation, lighting controls, energy savings, and guest room management systems.

Achievements/Tasks

Director | LOTUS FZE – Dubai, UAE

(2019 – 2025)

• Secured a strategic partnership with Schneider Electric Middle East, expanding the company’s product portfolio and increasing regional market share.
• Directed annual budgets of $10M+, ensuring alignment with organizational goals and achieving sustainable growth.
• Monitored KPIs and business development initiatives, resulting in consistent year-on-year revenue growth.
• Strengthened B2B and B2C customer relationships, improving client retention by 30%.
• Delivered more than 200 projects across the Gulf region in BMS, HVAC, automation, and low-current systems.

Operations Manager | LOTUS FZE – Dubai, UAE

(2017 – 2019)

• Oversaw end-to-end project delivery, including planning, budgeting, resource allocation, WBS, risk management, and process improvement.
• Implemented Agile and Waterfall methodologies, reducing project cycle times by 20%.
• Led cross-functional teams of 40+ engineers, technicians, and project managers, ensuring on-time delivery of large-scale automation projects.
• Optimized procurement and vendor management processes, cutting operational costs by 15%.

Marketing Director | LOTUS FZE – Dubai, UAE

(2016 – 2017)

• Directed a multi-channel digital marketing strategy, including SEO, Google PPC, Facebook Ads, and social media campaigns.
• Increased qualified leads by 40% and online conversions by 25% through targeted e-commerce campaigns.
• Strengthened company branding, achieved greater visibility across UAE and GCC markets.

Business Analyst | LOTUS FZE – Dubai, UAE

(2014 – 2016)

• Conducted market and business performance analysis, providing insights that shaped strategic decisions.
• Designed and implemented process improvements that reduced project overhead costs by 12%.
• Supported executive management with technical and commercial forecasts for growth planning.

08/2008 – 11/2014                                                               Dubai, United Arab Emirates

ACSYS is a member of the Sultan Group Investments LLC and Juma AL Majid group of companies, a prominent enterprise in the Gulf region. ACSYS represents TAC Control AB-Sweden by Schneider Electric and Kamstrup BTU meters, providing comprehensive solutions for building automation and control systems (HVAC, lighting, access/security, BTU metering, and others). The company serves as an open system integrator for LONWORKS-based systems.

Achievements/Tasks

Projects Manager | ACSYS Control Systems LLC – Dubai, UAE

(2013 – 2014)

• Delivered 50+ automation and control projects using Agile, Scrum, and hybrid methodologies.
• Streamlined workflows with tools such as Jira, Asana, Trello, and Gantt charts, improving team productivity by 20%.
• Supervised design, procurement, and commissioning of BMS, HVAC, lighting, and security systems for high-profile projects.

Key Account Manager | ACSYS Control Systems LLC – Dubai, UAE

(2011 – 2013)

• Managed relationships with top-tier clients, contributing to $5M+ in recurring business.
• Secured consultant approvals and strengthened partnerships, leading to repeat contracts across UAE.
• Led and mentored a team of engineers and sales staff and improved proposal-to-contract conversion rate by 35%.

Senior Sales Engineer | ACSYS Control Systems LLC – Dubai, UAE

(2009 – 2011)

• Reviewed and negotiated multi-million-dollar technical and commercial contracts with consultants and clients.
• Oversaw BMS and HVAC system designs to ensure compliance with project and regulatory requirements.

Sales Engineer | ACSYS Control Systems LLC – Dubai, UAE

(2008 – 2009)

• Consistently exceeded annual sales targets, generating $2M+ in revenue within the UAE.
• Promoted and presented solutions to consultants and clients, growing company’s presence in key accounts.

10/2007 – 07/2008                                                                                           Cairo, Egypt

The sole agent for KMC in Egypt (KMC is a U.S. building management system manufacturer).

Achievements/Tasks

Low Current & BMS Project Engineer | PROSERVICE LLC – Cairo, Egypt

(2007 – 2008)

• Designed and engineered custom BMS solutions, including schematics, riser diagrams, DDC programming, and termination diagrams.
• Led installation, testing, and commissioning of BMS systems, delivering projects on time and within budget.
• Supervised and trained a team of technicians, ensuring compliance with client requirements and consultant specifications.
• Delivered successful handovers and client training sessions, achieving 100% client satisfaction across all projects.